If you have not heard of Beauty Counter yet, you need to go check out their website after reading this post. Beauty County, founded by Gregg Renfrew, is a “multichannel, mission-driven company.” What exactly is Beauty Counter’s mission?

…to get safer products into the hands of everyone.

But what does this mean? First, let’s take a step back and discuss what products Beauty Counter is talking about. Beauty Counter offers personal care products, such as skin care lines, cosmetics, bath and body, and even family products.

So why do we need to make these products safer? Beauty Counter shares “The Never List™” which consists of 1,500 questionable and harmful ingredients found in beauty products that Beauty Counter pledges to never use in their products. Many of the ingredients on this list are linked to “cancer, developmental toxicity, hormone disruption, and infertility.” When we put beauty products on our skin that contain these ingredients, they enter into are bodies through our skin allowing them to enter into our blood stream, organs, etc.

How does Beauty Counter make their products safer than other beauty products on the market? The company goes beyond the beauty standards set out by U.S. and Canadian laws when it comes to testing and choosing the ingredients that are used in their products. Beauty Counter is transparent, meaning that they provide a list of every ingredient in all of their products so you do not need to question what you are putting on your body.

But thats not all. Beauty Counter does not want to only get safer products into the hands of everyone, but their mission is also

…to educate the public about how to avoid harmful ingredients and to urge the government to pass laws to better regulate the beauty industry.

Here are a few more facts about the beauty industry and Beauty Counter:

  • Over 1,300 ingredients are banned in beauty products the U.K., 600 in Canada….and 30 in the U.S.
  • There has not been a law passed to regulate the ingredients used in Beauty Products since 1938. Beauty Counter is urging government to make a change by sending representatives to congress, urging the public to take action by calling their representatives, etc.
  • Beauty Counter uses safer ingredients, makes clean cosmetics and skin care products, and does not compromise the performance or safety of their products.
  • Beauty Counter is a Certified B Corporation
  • Beauty Counter does not test on animals

How can YOU join Beauty Counter’s movement for Better Beauty? The easiest way to join the movement is to become a client and purchase Beauty Counter’s safer products. You can also become a host and share Beauty Counter and it’s story by hosting a social with your friends. You can become a Band of Beauty Member to become a consitent client and receive deals and promotions. The last way to join the movement is to become a consultant and share Beauty Counter’s mission with your friends, family and acquaintances.

To get more information on Beauty Counter, it’s story and to join the movement, check out BeautyCounter.com.

#ThisTimeItsPersonal

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